The cooperation and connections between Hong Kong and Mainland China have become more and more frequent in recent years because of the rapid development of the Mainland and the growing trend of globalisation. Many Mainland corporations are keen to promote their brands and public images in Hong Kong with a view to attracting investment. Meanwhile, many Hong Kong companies look to the north for new opportunities.

 

However, the cultural collision between the two places has reduced the efficiency of communication and marketing effectiveness. It made us see the importance of mutual understanding and intercultural communication. iSee Culture Consulting Co. Ltd. was founded under such time background, to introduce the professional intercultural marketing communication and public relations solutions to the society.